October 04, 2019
Hi-Tec just launched its SS19 collection, celebrating women who are self-empowered and what Hi-Tec call a “Jade of all Trades”.


The collection was made for women that do it all; whether you’re doing grocery shopping or going to Pilates, you’ll keep your post-workout buzz going long after you’ve left the studio.

The SS19 designs are vibrant, with a balanced mix between bright and neutral colours, and modern summer prints. 

Knowing that life doesn’t stop once your workout’s finished, Hi-Tec designed pieces that feel great against sweaty skin to take you to wherever’s next. You will look good out and about, you’ll feel good with maximised comfortable cuts, that include high-rise tights that cover your core, sport’s bra’s that offer great support and coverage, and lightweight, breathable cotton shirts.


Live Extraordinary is a HI-TEC brand campaign driving the LEO collection, an active athleisure range for women.  “When developing a special active athleisure range for the first time in the brand’s history, putting the everyday woman at the center of the collection was extremely important for the brand.”– says Jo Esterhuizen, Marketing Director HI-TEC.

As a well-known value brand, we needed to position ourselves to reach the every-day woman that still needs to “do it all”. Our HI-TEC LEO campaign is not about capturing the hero moments, but the everyday moments. The HI-TEC LEO lady is self-empowered, self-confident, but we want her to celebrate the entire package that she is”.

Stronger Together

The brand is also excited to announce their latest collaboration with Paula & Jo from We Move Active, a platform that helps and inspire people wanting to travel, while still being able to practice a healthy lifestyle no matter where they are in the world. The work these ladies do, how they approach life and empower women in their communities, represents everything LEO, i.e. Live Extraordinary stands for. 

For more product details visit our collections page: https://www.hi-tec.co.za/women/collection/leo-ss19-collection 

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