March 06, 2019

The wait is almost over; the launch of the third line of the LEO collection is about to drop! 

In case you’ve missed the previous LEO ranges, it was all about the celebration of women and helping them Live ExtraOrdinary. The brand campaign celebrates the extraordinariness of the everyday woman. As most women know, life has us juggling multiple roles at once. This chameleon-like lifestyle requires comfy, effortlessly cool active-wear and that’s where the LEO collection comes in. It is a line that supports women in everything they are, hence the hashtag #whataminot.

“There is no doubt, that brands globally are capitalizing on the women’s market with specific attention being paid to self-ability and self-empowerment”, says Jo Esterhuizen, HI-TEC Marketing Director. HI-TEC appreciate all these uplifting campaigns, and it is wonderful to see such a global movement.

“The LEO campaigns are not about capturing the hero moments, but the everyday moments. The HI-TEC LEO lady is self-empowered, she is self-confident, but we want her to celebrate the entire package that she is”, says Esterhuizen.

The LEO lady is what HI-TEC call a “Jade of all trades”. 

The collection is proudly designed in South Africa and explores how true leisure, street and fitness wear can come together in one piece of clothing. The soft material embraces the skin below and the bright print sparks the celebration of the strong female spirit. The purple shades are topped of with detailed feminine designs and include several layering items that will have you prepared for any type of weather. Whether you’re on your way to school, work, picking up the kids or looking for some exercise, LEO has got your back. 

This is what our lovely new LEO girl thinks about the collection:

Presenting the lovely Ena Lingenfelder (a.k.a. @missling_8)

“The New LEO Collection appealed to me as soon as I saw it. The first thing that popped into my head was: “Wow, never have I had this intense desire to wear pink!”, and when I felt the materials I was sold. The pieces are soft on the skin, super comfortable, true to size and wearing it makes me feel like an energetic, vibrant woman. And so, I feel inspired to be just that.”

 


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